Tuesday, February 5, 2013

The National Rifle Release New Video

Today we have for you "Coke Beat" from The National Rifle. It's the first clip from their new album Almost Endless. The video directed by Brian Carroll.  I dig the macro imagery, well except for the eyes ... I don't like close-up eye images; they're creepy.  Check out the clip below and enjoy.

The band's fixation on macro photography and a focus on the creepy crawlies create a frenetic and captivating video for their first single "Coke Beat".  Keyboardist Lynna explains the video, “Overall I think the concept is seeing things for what the truly are. Although I particularly like how the eyes kind of ‘freak out’ throughout the video because, to me, it represents how we are not always prepared for what we may find out.”